{"id":4711,"date":"2022-03-07T17:33:27","date_gmt":"2022-03-07T16:33:27","guid":{"rendered":"https:\/\/carolinabaracho.com\/?p=4711"},"modified":"2024-02-14T20:02:35","modified_gmt":"2024-02-14T19:02:35","slug":"julius-shulman-creador-home-staging","status":"publish","type":"post","link":"https:\/\/carolinabaracho.com\/pt\/julius-shulman-creador-home-staging\/","title":{"rendered":"Julius Shulman, o verdadeiro criador do Home Staging"},"content":{"rendered":"

Barbara Schwarz n\u00e3o \u00e9 a criadora do Home Staging<\/h2>\n\n\n\n

A origem do Home Staging \u00e9 atribu\u00edda a uma agente imobili\u00e1ria americana, Barbara Schwarz. No no artigo do blog<\/a> falo dela e de como tudo come\u00e7ou, mas a grosso modo, em 1972, apenas um ano depois de se tornar corretora de im\u00f3veis e gra\u00e7as ao seu talento teatral, ela decidiu fazer uma \"posta em cena\" e o resultado surpreendeu tanto o cliente, bem como os seus colegas de profiss\u00e3o.<\/p>\n\n\n\n

A hist\u00f3ria do design e do Home Staging<\/h2>\n\n\n\n

Se estudarmos um pouco sobre a hist\u00f3ria do design e um ic\u00f4nico fot\u00f3grafo de interiores, Julius Shulman, <\/strong>rapidamente percebemos que as suas fotografias s\u00e3o \u201cpostas em cena\u201d.<\/strong> Al\u00e9m das personagens que transmitiam sensa\u00e7\u00f5es e mostravam o estilo de vida id\u00edlico<\/strong>, tamb\u00e9m tinha as mesas postas e elementos estrategicamente colocados no espa\u00e7o. Tudo, com o objetivo de criar um ambiente id\u00edlico e quem visse as suas fotografias deseja-se viver a\u00ed<\/strong>.<\/p>\n\n\n\n

\n

\"As minhas imagens sempre contam uma hist\u00f3ria, talvez porque h\u00e1 pessoas nelas.\"<\/p>\nJulius Shulman<\/em><\/strong><\/cite><\/blockquote>\n\n\n\n

\"\"<\/figure>\n\n\n\n

O in\u00edcio da fotografia de Julius Shulman<\/h2>\n\n\n\n

Shulman \u00e9 um dos mais reconhecidos fot\u00f3grafos de arquitetura<\/strong> do mundo, mas tudo come\u00e7ou por acaso.<\/p>\n\n\n\n

Na d\u00e9cada dos anos 30, um amigo seu, desenhador do famoso arquiteto Richard Neutra, levou-o para ver a \u00faltima obra do arquiteto, a Kun House. Shulman e a sua Kodak Vest Pocket, uma c\u00e2mera de bolso para amadores, capturaram aquela mans\u00e3o inovadora. Quando Neutra viu as fotos, pediu para conhecer Shulman e come\u00e7ou pedir-lhe as sua primeiras reportagens.<\/p>\n\n\n\n

Um fot\u00f3grafo autodidata<\/strong> que continuou a trabalhar sem parar, em 1950 abriu o seu pr\u00f3prio atelier e trabalhou para grandes nomes da arquitetura e importantes revistas da \u00e1rea.<\/p>\n\n\n\n

O reconhecimento global de Shulman<\/h2>\n\n\n\n

John Entenza, editor da revista Arts and Architecture, foi quem levou Shulman ao reconhecimento global, contratando Julius para mostrar as mans\u00f5es criadas no programa Case Study<\/strong>, criado por John.<\/p>\n\n\n\n

Era um projeto que animava os arquitetos a criar casas acess\u00edveis mas modernas<\/strong>. As Case Study Houses<\/strong>, foram e s\u00e3o casas com elementos pr\u00e9-fabricados de vidro e metal que foram constru\u00eddas numa semana.<\/p>\n\n\n\n

Dise\u00f1aram-se 36 e foram construidas 26, incluindo algumas criadas por grandes arquitetos da \u00e9poca, como Eames, Neutra ou Raphael S. Soriano. Shulman, com a sua vis\u00e3o est\u00e9tica e comercial, transformou-as em \u00edcones.<\/strong><\/p>\n\n\n\n

\n
\"\"<\/figure>\n<\/figure>\n\n\n\n
<\/div>\n\n\n\n

A Stahl House de Pierre Koenig, cria\u00e7\u00e3o n\u00famero 22, foi uma das mais ic\u00f4nicas de todas, particularmente uma fotografia de Shulman que mostra duas mulheres a conversar numa sala de estar que aparentemente flutua acima de Los Angeles.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

A fotografia de Julius Shulman<\/h2>\n\n\n\n

O fot\u00f3grafo utilizou quase sempre pel\u00edcula a preto e branco, privilegiando os elementos geom\u00e9tricos essenciais das estruturas modernistas. No entanto, ele n\u00e3o se limitou a registrar detalhes arquitet\u00f4nicos, teve uma vis\u00e3o inovadora e captou a vida no interior.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

O objetivo da fotografia de interiores e arquitetura<\/h2>\n\n\n\n

Afinal, o objetivo da fotografia arquitet\u00f4nica \u00e9 vender o im\u00f3vel em quest\u00e3o ou mostrar a obra para vender os servi\u00e7os do arquiteto para uma nova obra, o objetivo \u00e9 totalmente comercial. E Shulman sabia disso, por isso deixou claro que queria mostrar cada cria\u00e7\u00e3o sendo funcional. Os personagens s\u00e3o essenciais no seu trabalho. Eles trazem perspectiva e calidez e aquela tranquilidade dos anos 50 e 60 californianos que o resto do mundo invejava, que estavam sob o controle de ditaduras como a Espanha.<\/p>\n\n\n\n

Julius vendia arquitetura com uma estrat\u00e9gia de Home Staging.<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

fotografia: Plataforma Arquitectura<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Barbara Schwarz no es la creadora del Home Staging El origen del Home Staging est\u00e1 atribuido a una agente inmobiliaria estadounidense, Barbara Schwarz. En este articulo del blog hablo de ella y de c\u00f3mo empez\u00f3 todo, pero a grandes rasgos, en el a\u00f1o de 1972, solo un a\u00f1o despu\u00e9s de convertirse en agente inmobiliaria y […]<\/p>\n","protected":false},"author":1,"featured_media":6521,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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