{"id":1204,"date":"2020-08-23T14:10:22","date_gmt":"2020-08-23T13:10:22","guid":{"rendered":"https:\/\/carolinabaracho.com\/?p=1204"},"modified":"2024-02-14T19:55:32","modified_gmt":"2024-02-14T18:55:32","slug":"el-origen-del-home-staging","status":"publish","type":"post","link":"https:\/\/carolinabaracho.com\/pt\/el-origen-del-home-staging\/","title":{"rendered":"A origem do Home Staging, sua hist\u00f3ria e seus dados no mundo"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Voc\u00ea a Cada dia se ouve mais falar de Home Staging ou, de uma forma menos formal, de preparar e colocar bonita moradia que se quer alugar ou vender, mas quem \u00e9 que se lembrou de fazer isso pela primeira vez?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quem foi a primeira Home Stager?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Isso \u00e9 um pouco subjetivo, como \u00e9 l\u00f3gico, n\u00e3o h\u00e1 um registro hist\u00f3rico, quando algu\u00e9m se lembrou de decorar e reformar uma casa para poder vend\u00ea-la melhor, mas h\u00e1 algu\u00e9m que o c\u00e2mbio todo e segundo ela foi a primeira.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Do teatro \u00e0 moradia, assim come\u00e7ou o Home Staging<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para conhec\u00ea-la, temos que ir para os Estados Unidos, a meca do Home Staging no mundo. L\u00e1, o mercado imobili\u00e1rio se move a um ritmo alucinante e para qualquer agente imobili\u00e1rio ou mesmo para um vendedor \u00e9 imprescind\u00edvel agregar valor ao seu im\u00f3vel, para que se destaque dos outros. O Home Staging \u00e9 usado em 75% dos im\u00f3veis a venda no pa\u00eds. Mas voltando a &#034;criadora&#034; esta estrat\u00e9gia de marketing imobili\u00e1rio, Barbara Schwarz uma norte-americana que, no ano de 1972, apenas um ano depois de se tornar agente imobili\u00e1ria e gra\u00e7as \u00e0 sua veia teatral, decidiu fazer uma &#034;p\u00f4r em cena&#034; e o resultado foi surpreendente, tanto para o cliente como para os seus colegas de profiss\u00e3o. Barb acho uma hist\u00f3ria, ele montou um cen\u00e1rio do que poderia ser a vida real dentro da casa e fez o que qualquer visita se sinta em sua casa. Sua hist\u00f3ria, voc\u00ea pode ler o detalhe na <a href=\"https:\/\/en.calameo.com\/stagingmag\/read\/0062430461c7ae1f09bed?authid=GgZLxZoyPiFr\">segunda edi\u00e7\u00e3o da revista Staging Mag<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Vende-Se muito mais r\u00e1pido, os dados n\u00e3o enganam<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O primeiro im\u00f3vel que B\u00e1rbara fez um s<em>taging<\/em> tinha estado mais de dois anos no mercado e com sua Home Staging se vendeu em uma semana. Normal, que os companheiros ficarem pasmado. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em Portugal, os dados n\u00e3o deixam margem para d\u00favidas. Na medida, uma casa sem Home Staging fica no mercado 130 dias, enquanto que com uma prepara\u00e7\u00e3o de Home Staging fica em m\u00e9dia 35 dias. Quando falamos de pre\u00e7o, os n\u00fameros tamb\u00e9m jogam a favor do Home Staging, j\u00e1 que <strong>51% das casas que utilizam esta estrat\u00e9gia de marketing imobili\u00e1rio sobe o pre\u00e7o<\/strong>. Estes s\u00e3o dados da <a href=\"https:\/\/ahse.es\/\">Associa\u00e7\u00e3o Home Staging Portugal<\/a> no Brasil, s\u00f3 levamos pouco mais de uma d\u00e9cada a utiliz\u00e1-lo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Quase 50 anos mostrou o potencial das casas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00e3o muitos anos e, em pa\u00edses como Estados Unidos, Canad\u00e1, Reino Unido e os pa\u00edses n\u00f3rdicos \u00e9 uma t\u00e9cnica de marketing imobili\u00e1rio imprescind\u00edvel para o setor. Os especialistas afirmam que 80% dos potenciais compradores n\u00e3o t\u00eam a capacidade de imaginar os espa\u00e7os renovados ou simplesmente organizados, por isso, \u00e9 essencial ensinar-lhes um espa\u00e7o onde possam sonhar e imaginar vivendo nele. Os especialistas dizem tamb\u00e9m que \u00e9 essencial <strong>criar uma boa primeira impress\u00e3o<\/strong>, j\u00e1 que a compra de uma habita\u00e7\u00e3o decidi nos primeiros noventa segundos da sua visita.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um bom <strong>Home Staging acompanhado de um ensaio fotogr\u00e1fico<\/strong> de qualidade pode mudar a maneira como uma casa \u00e9 posicionada no mercado, posso mesmo mudar o p\u00fablico-alvo do im\u00f3vel.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfCada d\u00eda se escucha m\u00e1s hablar de Home Staging o, de una forma menos formal, de preparar y poner bonita una vivienda que se quiere alquilar o vender, \u00bfpero qui\u00e9n se acord\u00f3 de hacer esto por primera vez? \u00bfQui\u00e9n fue la primera Home Stager? Esto es un poco subjetivo, como es l\u00f3gico, no hay un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":886,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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