{"id":1204,"date":"2020-08-23T14:10:22","date_gmt":"2020-08-23T13:10:22","guid":{"rendered":"https:\/\/carolinabaracho.com\/?p=1204"},"modified":"2024-02-14T19:55:32","modified_gmt":"2024-02-14T18:55:32","slug":"el-origen-del-home-staging","status":"publish","type":"post","link":"https:\/\/carolinabaracho.com\/es\/el-origen-del-home-staging\/","title":{"rendered":"El origen del Home Staging, su historia y sus datos en el mundo"},"content":{"rendered":"\n

\u00bfCada d\u00eda se escucha m\u00e1s hablar de Home Staging o, de una forma menos formal, de preparar y poner bonita una vivienda que se quiere alquilar o vender, \u00bfpero qui\u00e9n se acord\u00f3 de hacer esto por primera vez?<\/p>\n\n\n\n

\u00bfQui\u00e9n fue la primera Home Stager?<\/h2>\n\n\n\n

Esto es un poco subjetivo, como es l\u00f3gico, no hay un registro hist\u00f3rico de cuando alguien se acord\u00f3 de decorar y reformar una casa para poder venderla mejor, pero hay alguien que lo cambio todo y segundo ella fue la primera.<\/p>\n\n\n\n

Del teatro a la vivienda, as\u00ed empez\u00f3 el Home Staging<\/h3>\n\n\n\n

Para conocerla tenemos que ir a Estados Unidos, la meca del Home Staging en el mundo. Ah\u00ed el mercado inmobiliario se mueve a un ritmo alucinante y para cualquier agente inmobiliario o mismo para un vendedor es imprescindible aportar valor a su inmueble para que destaque de los dem\u00e1s. El Home Staging es usado en 75% de los inmuebles en venta en el pa\u00eds. Pero volvamos a la \u201ccreadora\u201d de esta estrategia de marketing inmobiliario, Barbara Schwarz una norte americana que, en el a\u00f1o de 1972, solo un a\u00f1o despu\u00e9s de convertirse en agente inmobiliaria y gracias a su vena teatral, decidi\u00f3 hacer una \u201cpuesta en escena\u201d y el resultado fue sorprendente tanto para el cliente como para sus compa\u00f1eros de profesi\u00f3n. Barb creo una historia, monto un escenario de lo que podr\u00eda ser la vida real dentro de esa casa y hizo que cualquier visita se sintiese en su hogar. Su historia se puede leer al detalle en la segunda edici\u00f3n de la revista Staging Mag<\/a>.<\/p>\n\n\n\n

Se vende mucho m\u00e1s r\u00e1pido, los datos no enga\u00f1an<\/h3>\n\n\n\n

El primer inmueble que Barbara hizo un staging<\/em> hab\u00eda estado m\u00e1s de dos a\u00f1os en el mercado y con su Home Staging se vendi\u00f3 en una semana. Normal, que los compa\u00f1eros se quedasen boquiabiertos.  <\/p>\n\n\n\n

En Espa\u00f1a, los datos tampoco dejan margen para dudas. En medida, una vivienda sin Home Staging se queda en el mercado 130 d\u00edas, mientras que con una preparaci\u00f3n de Home Staging se queda en media 35 d\u00edas. Cuando hablamos de precio, los n\u00fameros tambi\u00e9n juegan a favor del Home Staging, ya que 51% de las viviendas que utilizan esta estrategia de marketing inmobiliario sube el precio<\/strong>. Estos son datos de la Asociaci\u00f3n Home Staging Espa\u00f1a<\/a> y en Espa\u00f1a solo llevamos poco m\u00e1s de una d\u00e9cada utiliz\u00e1ndolo.<\/p>\n\n\n\n

Casi 50 a\u00f1os mostrado el potencial de las viviendas<\/h3>\n\n\n\n

Son muchos a\u00f1os y en pa\u00edses como Estados Unidos, Canad\u00e1, Reino Unido y los pa\u00edses n\u00f3rdicos es una t\u00e9cnica de marketing inmobiliario imprescindible para el sector. Los especialistas afirman que el 80% de los posibles compradores no tienen la capacidad de imaginar los espacios reformados o simplemente organizados, por eso es esencial ense\u00f1arles un espacio donde puedan so\u00f1ar y imaginarse viviendo en \u00e9l. Los expertos tambi\u00e9n dicen que es esencial crear una buena primera impresi\u00f3n<\/strong>, ya que la compra de una vivienda se decid\u00ed en los primeros noventa segundos de la visita.<\/p>\n\n\n\n

Un buen Home Staging acompa\u00f1ado de un reportaje fotogr\u00e1fico<\/strong> de calidad puede cambiar la forma como una vivienda es posicionada en el mercado, puedo inclusive cambiar el publico objetivo del inmueble.<\/p>\n\n\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00bfCada d\u00eda se escucha m\u00e1s hablar de Home Staging o, de una forma menos formal, de preparar y poner bonita una vivienda que se quiere alquilar o vender, \u00bfpero qui\u00e9n se acord\u00f3 de hacer esto por primera vez? \u00bfQui\u00e9n fue la primera Home Stager? Esto es un poco subjetivo, como es l\u00f3gico, no hay un […]<\/p>\n","protected":false},"author":1,"featured_media":886,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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